Rayovac / Spectrum Brands
Leadership across the product story.
Historical creative leadership and hands-on product and brand work spanning batteries, packaging, lighting, portable power and retail.
Creative leadership with breadth.
As Senior Art Director / Social Media Director at Rayovac, I directed work across packaging, web, imagery, video and creative vendors. This collection brings that range together within the Spectrum Brands relationship.
Batteries and packaging.
Product families, packaging and everyday use. A coordinated set of images shows the range from individual cells to the shelf.
Fusion. From product to campaign.
Product renderings, packaging, retail presentation and advertising come together around the Fusion battery launch.
Rayovac Fusion
Portable power, clearly explained.
A broad range of chargers and power banks, supported by product views, packaging, lifestyle imagery and three videos showing how they work.
Production packaging
The gray-front packaging with colored bars went into production. The color system distinguishes the portable-power products across the family.
Next-generation packaging concepts
Clear fronts and brighter colors were developed as the proposed next generation of portable-power packaging.
Portable Power
ReCharge Portable Power
Portable Power PS93
Indestructible in motion
Animation demonstrates the Indestructible flashlight’s durability, water resistance and construction.
Indestructible Flashlight
Hearing aid batteries
Packaging imagery and animation explain the product range and the details that make the batteries easier to handle.
Hearing Aid Batteries
Batteries take to the track.
A race between battery-powered cars turns a product comparison into a visual story.
Rayovac Racecars
Retail and campaign imagery.
Display concepts and seasonal imagery extend the brand beyond the pack, from the store environment to playful campaign visuals.
