About
Jason Hendricks.
Directly involved.
Creative direction with hands-on production for product and brand teams.
Leadership with hands-on range.
I’m a creative director, designer, and animator with a background spanning agency, in-house, and independent work. I connect brand thinking with the imagery, motion, packaging, and digital experiences that bring products to market.
Before establishing Jason Hendricks Creative in 2012, I served as Senior Art Director / Social Media Director at Rayovac, directing work across packaging, web, imagery, video, and creative vendors.
From product to brand.
My work includes identity, packaging and product visualization for Infinity X1, including Duracell and HUSKY work through that relationship; broader product, brand and digital work for AprilAire; and direct involvement in reworking RING product imagery.
Explore Work →Products brought to life.
AprilAire / E80W E100W Dehumidifier.
RING / Finish variations.
Infinity X1 / 500L Solar Misting Fan.
Identity and packaging.
Port Huron / Bottle packaging.
Basswood / Brand identity.
Stories in motion.
Product animation, brand films and motion graphics bring another dimension to the work.
Infinity X1 / 2000L Telescoping LED Camp Light.
Bostik / Brand film.
Wisconsin Historical Society / Wisconsin Innovations.
Image, rhythm, and character.
The wider work includes illustration, posters, and music-related design. A different side of the same interest in image, rhythm, and character.
Explore the personal work →Recent posters.
Dallas Orbiter / Spaceman Things poster.
Twistin’ Egyptians / Reptile Palace poster, 2025.
Cookie Bug / Final show poster, 2025.