Frontera / CarrMichael Design
Packaging with character.
Packaging work across tortilla chips, jarred sauces, hot sauces and cooking-sauce pouches, completed at CarrMichael Design.
Frontera tortilla chips / Packaging family.
A recognizable family.
Color, lettering and illustration connect the chip varieties while giving each package its own identity.
Tortilla chips / Three varieties together.
Thick & Crunchy / Lettering and illustration detail.
Lime + Sea Salt / Flavor and color detail.
The details around the bag.
Badges, windows and back-of-pack information extend the design beyond the front panel.
Handmade badge / Product window detail.
Package family / Color and badge variations.
Back panel / Product story and information.
Across the sauce range.
The packaging work also spans jars, hot-sauce bottles and cooking-sauce pouches.
Cooking sauces / Jar packaging.
Chili starters / Alternate product arrangement.
Hot sauces / Four-bottle range.
Taco skillet sauces / Pouch packaging family.
Extending the family to soups.
Illustrated labels and the Frontera wordmark carry across the soup range, with individual varieties clearly identified on the front.
Soup packaging / The jar family.
Classic Tortilla / Soup label detail.