Basswood / Brand identity
An identity rooted in connection.
Basswood’s identity brings technology and established history together in a mark combining tree rings with an abstract LED.
Basswood / Storefront sign with the red-and-white identity.
Technology meets established history.
The symbol combines tree rings with an abstract LED. The rings represent established history; the LED introduces technology. Together, they give Basswood a mark that connects both ideas.
Primary identity / Combined wood-and-LED symbol with black wordmark.
Reversed identity / White and gold on red.
Built to adapt.
Horizontal and stacked arrangements carry the identity across different backgrounds and formats.
Horizontal wordmark / Identity on textured paper.
Stacked marks / Gold and white on black.
Identity system / Horizontal and stacked arrangements on red.
Color explorations / Six wordmark variations.
From the mark to the environment.
Window graphics, signage and apparel bring the identity into everyday settings.
Window graphics / White identity on glass.
Signage and apparel / The identity in use.