AprilAire / Ongoing collaboration
A long-term partnership.
A connected brand.
Over a long relationship with AprilAire, I’ve helped evolve how the brand looks, speaks and shows up, from its logo and visual language to product renderings, app experiences and videos.
One relationship.
Many connected experiences.
Each project builds on the last. Brand updates set the direction; product launches, retail displays, digital experiences and animation carry it forward. Together, the work gives AprilAire a consistent way to communicate Healthy Air.
My work spans brand identity and positioning, color systems, 3D product visualization, marketing design, app/UI design and animation.
01 / Brand foundation
Evolving the brand. Keeping its character.
My work on the brand update connected a refined logo, an expanded color palette, typography and imagery around AprilAire’s Healthy Air positioning. The brand book gives that direction a shared language for everyday use.
02 / Brand in use
Carry the brand into everyday use.
The identity becomes useful when it works across different formats, audiences and environments. Stationery, advertising and retail examples show the system in application.
03 / Product visualization
From product family to product detail.
A consistent approach to lighting, materials and viewpoints brings a broad product range together. Individual images show each product clearly, from the complete unit to the parts people use and maintain.
04 / App + digital experience
Connect products with the experience on screen.
Interface design and app communication carry the same Healthy Air language into everyday interactions, controls and service features.
Bring the system into everyday use.
App/UI work connects the visual identity with temperature, humidity, air quality and room controls. The app-update animation shows how that experience evolved; product renderings connect the physical sensors with the information on screen.
05 / Video + animation
Make the invisible easier to understand.
Product introductions, maintenance sequences and brand stories extend the same visual language into motion. Animation reveals how equipment works and how the Healthy Air System connects.
Explain the whole-house system.
The next brief starts with context.
A long relationship brings continuity to changing needs. Familiarity with the brand, its products and its audiences lets each new launch or update build on a shared foundation, from the first visual impression to everyday use.